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Red-State America Against Itself | 1, 2, 3


MERICAN CONSERVATISM depends for its continued dominance and even for its very existence on people never making certain mental connections about the world, connections that until recently were treated as obvious or self-evident everywhere on the planet. For example, the connection between mass culture, most of which conservatives hate, and laissez-faire capitalism, which they adore without reservation. Or between the small towns they profess to love and the market forces that are slowly grinding those small towns back into the red-state dust -- which forces they praise in the most exalted terms.

In this onrushing parade of anti-knowledge my home state has proudly taken a place at the front. It is true that Kansas is an extreme case, and that there are still working-class areas here that are yet to be converted to the Con gospel. But it is also true that things that begin in Kansas --the Civil War, Prohibition, Populism, Pizza Hut -- have a historical tendency to go national.

Maybe Kansas, instead of being a laughingstock, is actually in the vanguard. Maybe what has happened there points the way in which all our public policy debates are heading. Maybe someday soon the political choices of Americans everywhere will be whittled down to the two factions of the Republican Party. Whether the Mods still call themselves "Republicans" then or have switched to being Democrats won't really matter: both groups will be what Kansans call "fiscal conservatives," which is to say "friends of business," and the issues that motivated our parents' Democratic Party will be permanently off the table.

Sociologists often warn against letting the nation's distribution of wealth become too polarized, as it clearly has in the last few decades. Societies that turn their backs on equality, the professors insist, inevitably meet with a terrible comeuppance. But those sociologists were thinking of an old world in which class anger was a phenomenon of the left. They weren't reckoning with Kansas, with the world we are becoming.

Behold the political alignment that Kansas is pioneering for us all. The corporate world -- for reasons having a great deal to do with its corporateness -- blankets the nation with a cultural style designed to offend and to pretend-subvert: sassy teens in Skechers flout the Man; hipsters dressed in T-shirts reading "FCUK" snicker at the suits who just don't get it. It's meant to be offensive, and Kansas is duly offended. The state watches impotently as its culture, beamed in from the coasts, becomes coarser and more offensive by the year. Kansas aches for revenge. Kansas gloats when celebrities say stupid things; it cheers when movie stars go to jail. And when two female rock stars exchange a lascivious kiss on national TV, Kansas goes haywire. Kansas screams for the heads of the liberal elite. Kansas comes running to the polling place. And Kansas cuts those rock stars' taxes.

As a social system, the backlash works. The two adversaries feed off of each other in a kind of inverted symbiosis: one mocks the other, and the other heaps even more power on the one. This arrangement should be the envy of every ruling class in the world. Not only can it be pushed much, much farther, but it is fairly certain that it will be so pushed. All the incentives point that way, as do the never-examined cultural requirements of modern capitalism. Why shouldn't our culture just get worse and worse, if making it worse will only cause the people who worsen it to grow wealthier and wealthier?





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About the writer
Thomas Frank was born and raised in the suburbs of Kansas City. He is editor of The Baffler magazine and the author of One Market Under God, a study of "New Economy" thinking, and The Conquest of Cool, an examination of the roots of corporate hipsterism. This piece is adapted from his new book, What's the Matter with Kansas? How Conservatives Won the Heart of America